In today’s real estate world, technology is making significant waves, and it’s having an impact on how we market and manage our businesses. One of the most notable change areas is communication, with services like WhatsApp standing out as a game-changer.
If you’re ready to delve into the world of WhatsApp marketing and start automating your WhatsApp activities, then you might want to check out FIVE ways that you can do so.
1) WhatsApp floating button to your website
If you are still using the contact us page on your website, it is time to change the layout. Add a WhatsApp floating button to your website today to allow your visitors to connect with you instantly.
Adding a WhatsApp floating button to your website will make it easy for people to reach out on WhatsApp without remembering your number or searching through their phone book.
2) Chat with leads and customers on a personal level
It’s no secret that people prefer texting over talking on the phone. In fact, many people under the age of 30 refuse to pick up a phone call when they don’t recognize the number. But they will answer messages — even from strangers!
That’s precisely why you should be using WhatsApp to talk to your leads and customers on a personal level.
3) Create groups for lead nurturing
One of the most effective ways to use WhatsApp is to create a group for your prospective and current customers. This helps you to keep them updated on the new projects and specifications. In addition, you can also provide them with exclusive offers through this group.
4) Share images and videos of properties with potential buyers
Real estate is a visual business — buyers want to see images of homes and neighborhoods, maps, etc. And, just as importantly, they want to be able to see these things from anywhere. So any real estate agent needs to be ready to share photos or videos of properties with potential buyers who are out and about, regardless of whether they’re online at that moment.
Images and videos shared on WhatsApp look big on mobile devices, making it easier for potential buyers to see the property details and decide.
5) Automate your WhatsApp activities
If you are running a real estate agency, you have many clients and customers. It is challenging to manage all of them at once, and you cannot answer all of them at once, so it is better to automate the process.
You can use a tool like RealAuto.in, which allows you to send, follow up and automate your WhatsApp activities. You can also add emojis, images, videos, or audio to your messages.
This will save a lot of your time and help you to engage with more people on WhatsApp.
Conclusion
Now, WhatsApp is an excellent tool for increasing your marketing activities and connecting with customers more personally. You can rekindle interest in your service or create brand advocacy by keeping your property listings fresh and engaging. The best part? In my view, “The best part is that WhatsApp is free of charge!”