When you’re a real estate salesperson, it’s hard to let leads slip through the cracks. You work hard to find potential clients who need your services and then contact them and thoroughly explain what you offer. You only want those who are the most enthusiastic about your product or service to become customers. That’s why you create marketing funnels designed to capture more leads and convert more of them into paying customers. Have you ever thought about using WhatsApp within your marketing funnel? If not, maybe you should start doing so immediately.
WhatsApp can improve your real estate marketing funnel.
Consider the following situation: You’re a real estate salesperson, and you want to increase the effectiveness of your marketing funnel. You’ve already created a website with information about what you offer and how you can help your clients. You’ve created an email sign-up form so that you can capture leads and send them regular emails with information about new properties that have become available.
What else could you do to improve your marketing funnel?
The answer is simple: Start using WhatsApp as part of your overall strategy, in addition to email and your website.
Use WhatsApp to capture more leads.
WhatsApp is by far the most popular messenger on the planet. According to Statista, the number of active users on WhatsApp reached 2 billion in February 2021, up from 1.6 billion in March 2018. That’s a 25% growth rate over three years! Moreover, this trend is likely to continue as people use messaging services more frequently than voice calling or SMS texting (especially since WhatsApp recently allowed voice calling).
If 2 billion people are using WhatsApp, then it makes sense for you to use it as another way to capture leads for your real estate business.
Here are FIVE reasons why WhatsApp is so effective for real estate marketing.
1. It’s easy to use WhatsApp.
WhatsApp is easy to use and understand, so your clients won’t need a lot of help getting started with it. Once they have the app on their phones, they can start sending messages right away. They don’t need to be tech-savvy or have a college degree to get started using WhatsApp, which is one of the reasons why it’s so prevalent in countries around the world.
2. Clients expect you to use WhatsApp
In much of the world, people are accustomed to communicating via WhatsApp. For example, in India, most consumers and business people expect real estate agents and brokers to use WhatsApp as a primary method of communication. They may prefer WhatsApp over email, text, or phone calls because it’s free and easy to use, and you may use them to text other people on WhatsApp instead of calling them.
3. WhatsApp Open Rate Is Higher Than Email
One of the most significant benefits of using WhatsApp for your business is that it’s easy to reach people. Messages sent through WhatsApp have an open rate of around 98%. Compare that with email, which has a response rate of only 20%, and you can see why you should be using WhatsApp.
4. It offers a private and secure platform.
To begin with, WhatsApp offers a private way of sharing information with prospective clients. You can send them links to listings, PDF documents about properties, or even a video tour of their future home — all without having to worry about other people seeing the content in the first place. Plus, the app’s end-to-end encryption makes sure that no one else can see the details of your communication. This privacy promise encourages clients to feel comfortable enough to share personal information with you.
5. Using it is a simple way to stay in touch and increase referrals.
A message on WhatsApp is just as personal as a phone call or text message. Your clients will enjoy receiving a friendly message from you that isn’t an email or marketing blast. This will help you generate more referrals. Many agents don’t ask for referrals enough because they think it makes them look desperate or pushy, but it doesn’t have to be that way! Just send a friendly reminder about how important their referral business is to you — without being intrusive — and they’ll be more likely to send your name along to friends and family when they hear someone looking to buy or sell a home.
You can also try the WhatsApp Marketing Automation tool to manage your leads. Companies offer a wide range of marketing automation tools to help you sell more products online. This will also help you create sale funnels and follow-ups that will increase your sale percentage.
Conclusion. This article is just a start to exploring the emerging trend in real estate marketing through WhatsApp. What comes next will be interesting to see. There may well be the more formidable competition that arises in the future, but for now, WhatsApp offers both unique and cost-effective opportunities for real estate marketers. More importantly, it allows real estate brands to connect with buyers and sellers through two of today’s most popular forms of communication: text and video.
I am real estate associate and agent I want more leads but how
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