Marketing automation is being hailed as “the next big thing” in the digital marketing industry. This is especially true for small to mid-sized businesses that don’t have an entire marketing department to help them. What is marketing automation? Read more about the definition of digital marketing automation and why it matters for small & medium businesses to find out!
Here’s a simple fact: If you’re in charge of a company’s marketing strategy, you’re going to have to deal with digital marketing automation sooner or later. It doesn’t matter if you’re a marketer at a startup or a large corporation; almost every company in the world has to make use of automated software these days.
Did you know there was a way to automate the tedious tasks of your company? In short, digital marketing automation is the practice of utilizing software to perform repetitive tasks in a real-time environment. This software is programmed to perform activities like sending out emails, performing website maintenance, and analyzing campaigns. You can use digital marketing automation for several functions like lead generation, customer relationship management, content marketing, and sales automation.
Digital Marketing Automation is a software tool that helps you engage with your leads and customers on autopilot.
Tasks that you can automate include:
- Create personalized emails with just a few clicks
- Make personalized phone calls
- Send out SMS messages
- Update social media posts
- Generate personalized videos
- Post Tweets Fill out forms automatically
- Provide valuable content to leads at the right time to convert them into subscribers and buyers.
Put, digital marketing automation is an automated workflow to support your marketing activities. In other words, it’s a set of tools that allows you to create and send emails, texts, and other messages on your behalf.
Treat digital marketing automation like a person:
It’s a tool to help you do your job better—not do it for you. Be sure that you know in depth what the tool can do before investing in it.
When deciding whether digital marketing automation is right for your business, consider these questions:
- Do you have a defined process for delivering value to prospects? If not, don’t waste resources on automating something that isn’t working well in the first place.
- Do you need to reach prospects quickly? Using the same templates for each campaign or sending out communications at predetermined times will make your strategy more streamlined and efficient.
- Are there tasks that are currently taking too much of your time? Automate repetitive processes so that you can focus on more significant priorities.
- Do you have everything in place to deliver on an offer or gather information from prospects? This includes landing pages, email templates, forms, and more.
Being able to follow up with potential clients is crucial to running a successful business. Digital marketing automation tools can help you do just that.
1) Set up a lead magnet. Make sure that people get something in return when they visit your website. Without a lead magnet, you’ll be losing potential customers right away.
2) Turn off landing page redirects. This is just an added feature that lets you make sure that visitors go through with the lead magnet download or your primary goal before they leave the page.
3) Use heat maps and analytics on your website. You must know where people look at and click on the most so you can focus on these areas when optimizing your landing page and digital marketing efforts as a whole.
4) Try not to limit yourself to just one form of content, like email or text messages, when using digital marketing automation tools. It would help if you experimented to find out what works best for your particular business.
Digital Marketing Automation Mistakes
There are numerous Digital Marketing Automation tools available in the market, and they all have their own set of features that you can use for attaining business success. However, when it comes to using these tools, many companies make mistakes that lead to the failure of their digital marketing campaigns. Some of the most common mistakes made by companies while using Digital Marketing Automation tools are as follows:
- Not setting proper goals for digital marketing automation
- Not creating a personal profile for each customer
- Not segmenting the audience properly
- Not sending personalized emails to each segment of the audience.
In the end, digital marketing automation is a powerful way for companies to boost their marketing efforts. This will not do everything for you; it only works if you put the time and effort into your automated strategies, analytics, and data. But when combined with an intelligent, strategic approach to your campaign, digital marketing automation can make a huge difference in your bottom line.
