Drip marketing helps you stay top of mind with your target audience by sending relevant messages at key moments throughout the home buying or selling process. This type of automated email campaign uses a series of triggered emails to “drip” information out to leads at specific intervals — like when they sign up to receive updates on a new development project or open house schedule or when they fill out a contact form inquiring about a property listing.
Did you know that drip marketing is responsible for a huge surge in results for well-established and startup businesses? It’s true!
Drip campaigns have been proven to increase conversions by 119%. That’s huge!
Plus, drip campaigns make it much easier for companies to learn about their target audience and what interests them the most. This information helps businesses improve their marketing strategy for future campaigns and helps them create stronger relationships with customers.
Why Use Drip Marketing?
Unlike bulk email campaigns sent out to all your contacts at once, drip campaigns are highly targeted and personalized, so they provide a much more effective way of reaching your audience. They’re also pre-scheduled, so you don’t have to worry about remembering to send them out.
This automation means that you will send your emails when people are most likely to take action or engage with your content which leads to greater conversion rates and ultimately more sales for your business.
So how do you implement Email Drip Campaigns to boost sales?
Hire a professional marketer or use drip marketing software that facilitates email campaigns for businesses. This will save you time and money because you won’t have to worry about paying someone on an hourly basis or getting involved in any of the technical aspects of launching a campaign on your own.
All about Real Estate Drip Marketing Campaign
A real estate drip campaign puts you in front of your target audience over an extended period. You’ll want to create different types of emails and send them out at different times throughout your relationship with your customers. Remember that your drip campaign is not meant to sell but build relationships and trust.
Real estate drip email campaigns are a great way to stay with prospects and customers. Today, I’d like to share some examples of these types of campaigns that you can use in your business:
1) The Client Nurturing Series
An ideal email drip campaign for real estate agents to send to past clients. This series is designed to keep you top of mind with past clients and includes helpful tips on maintaining their homes.
2) The Just Listed/Sold Series
A great series for real estate agents to send to prospects who have inquired about a specific property listing. With this campaign, you will be able to educate the prospect about the property and your services while also providing them with additional listings they may be interested in.
3) The Client Follow-up Series
A real estate agent should always stay connected with the clients they have already worked with. For example, if you know that your clients might have been looking to buy a house three years ago, you want to stay in touch with them during that period. The best way to do so is by creating a follow-up campaign, which will allow you to send emails to your clients on a pre-determined schedule.
4) The Monthly Newsletter Series
It is a fantastic series for real estate agents to keep in touch with their sphere of influence. This campaign can contain local neighbourhood news, upcoming events, local market stats and more. By sharing valuable content with your subscribers, you can build trust and position yourself as a real estate resource.
Conclusion
With this type of campaign, you can stay in touch with potential buyers without being too annoying. As you do this regularly over time, you can nurture the leads and make them into hot, warm prospects. Email drip campaigns are very effective and worth the effort. They help you keep customers relevant and build trust and establish your brand as an authority in your niche.