Marketing automation is snowballing in India. The need to automate marketing campaigns and the diverse preferences of today’s online consumers has paved the way for a range of marketing automations tools to arrive in our country. With an increasing number of B2B and B2C businesses adopting marketing automation solutions, choosing the right tool for your business is necessary and imperative to ensure an effective marketing outreach.
Did you know that more than 56% of consumers will actively seek out a competitor if they aren’t pleased with the customer service they receive? And this number is only growing. Luckily, several marketing automation tools help you manage your customers. These platforms increase sales, drive traffic, and convert leads into customers. They also help marketers collect, centralize, and organize their massive databases in one place and get rid of tedious paper-based processes.
While every marketer and business focus on lead generation and conversion for increasing revenue, there is great importance on the follow-up of leads generated.
So let’s take a look at some of the best marketing automation tools on the market for Indian businesses!
Indian marketers all use social media for marketing, but not everyone is using the right automation tools to increase their lead quality, and as a result, sales.
RealAuto is the complete solution for marketing, sales, and CRM automation. You can run all your marketing campaigns with a single platform without software installation. The RealAuto automation platform is made of a series of pre-configured, automated, and standardized processes that leverage the combined power of your marketing, advertising, and CRM systems to reach out to your potential customers at every touchpoint, creating solid leads and reducing your acquisition cost.
Trello is a visual project management tool that enables you to create boards, cards, and lists. It’s easy to use and allows you to collaborate with your team in real-time on various projects.
Evernote: Evernote is one of the best content marketing tools available today. It helps you store ideas, take notes, organize content, and so much more! I use it as a diary of sorts where I write down content ideas before they disappear from my brain. It also helps me plan out my content calendar every month.
Buffer: Buffer is a social media scheduling app that allows you to queue up posts ahead of time and schedule them out across your social media profiles. You can also pause or delete scheduled posts if you need to make last-minute changes or updates.
Marketing automation is one of the best ways for Indian marketers to streamline their digital marketing efforts. But with so many tools out there, which ones are worth trying? The four tools we mentioned above are attractive options to consider.
These platforms offer various features, but all of them come from established businesses and service providers in digital marketing, which is always a comforting thought. So if you’re thinking about improving your digital marketing efforts, why not give one or more of these helpful tools a try?