Businesses are slowly but steadily moving towards a highly dynamic digital marketing arena. The shift is so prominent that even thinking of marketing as a standalone activity will be misplaced in the not-so-distant future. However, many companies still lag when it comes to catching up with the trend of “Marketing Automation”.
Are you new to Marketing Automation? Or, are you an experienced marketer trying to figure out what automation can do for your business? Either way, there are a few things that you should know about automation. After all, if you want to benefit from CRM-Integrated Marketing Automation software, you must understand some basic features. These features will maximize the benefits and develop a successful marketing campaign.
Marketing Automation is a group of software and strategies for managing customer relationships and leads. It automates many repetitive tasks performed in marketing, so the business owner doesn’t have to. Marketing Automation uses on-site activities and off-site communication to identify leads and customers, determine the best way to move them through their lifecycles, and finally ensure that they convert into paying customers.
The core purpose of Marketing Automation is to generate leads and convert them into customers without any manual intervention. Marketing Automation performs various tasks like collecting leads, sending emails and newsletters, analyzing data, etc. which are otherwise done manually by a human resource. With the help of Marketing Automation tools, you can segment your customers based on their behaviour and preferences to send personalized offers to each customer.
Marketing Automation is a system built around marketing and sales principles. It relies on Automation and Technology to bring more efficiency and productivity to your marketing efforts.
Type of Marketing Automation:
Personalized Email Marketing: The main focus is to target the right people with the right message. This type of marketing helps businesses increase lead generation and create a database for prospects.
Tailored Social Media Campaigns: Personalized social media campaigns help build a strong brand image and improve brand reputation among your target users. By analyzing your customer’s behaviour through social media platforms, you can create better content strategies to enhance your business’s overall performance.
Chatbots: Chatbots help improve email response rates while also saving time and cost involved in manual email interactions. It is easier for customers to receive answers to their questions by interacting with the chatbot directly instead of sending an email or calling customer care for assistance.
WhatsApp Messenger Marketing: WhatsApp lets you send all your marketing SMS and WhatsApp Broadcast messages via one centralized marketing platform in real-time to maximize the effectiveness of your marketing activities.
Web Analytics: Web analytics are used for tracking user behaviour on a website. Using web analytics tools like Google Analytics or Adobe Analytics, businesses can identify where visitors are coming from and which content attracts them the most. This data helps companies know what they need to do to improve conversions.
It is one of the essential ways to boost your sales, but it requires CRM. Indeed, these two terms are synonymous and inseparable. Without CRM (Customer Relationship Management), you can’t automate your marketing process, and without Marketing Automation, you can’t get enough leads. CRM allows you to keep track of all sales activities while Marketing Automation helps you streamline sales processes effectively.
Moreover, an integrated CRM and Marketing Automation software allows for more personalized communication with clients and more efficient collaboration between sales teams, thus helping generate revenue from each client.
You must have noticed that many organizations are investing in Marketing Automation and CRM integration tools to optimize their sales and marketing activities. Are you also looking for such a tool to boost your business? If yes, RealAuto is exactly what you need.