Using an SMS and WhatsApp lead generation strategy can be extremely valuable to your business. An automation system is great for small businesses because it takes “work” away from the owner. With an automated real estate lead generation system, you will become more efficient and productive while at the same time maximizing your profitability. “Engaging with prospects in real time can build the trust factor which leads to more sales later.”
Did you know that automated text messages sent through SMS or WhatsApp to personalized mobile numbers can generate 100% response rates at a very low cost? That’s why companies invest in tools designed to nurture relationships with quality leads and increase lead generation efficiency.
Here are some tips :
Enquire about their needs
When engaging with a new lead, the first thing you should do is find out what they want from their next property purchase.
You can do this using SMS or WhatsApp automation by sending a survey form or asking what they are looking for via message. Asking the right questions will help you engage with your leads better because you will offer them what they want.
Send property alerts to your leads via SMS or WhatsApp
One of the best ways to engage with your new property leads is by delivering them property alerts. You can use an automated marketing platform to send your new leads a personalized text message or WhatsApp message when a property matching their criteria gets added to your website.
For example, you can automatically send a message like this:
“Hello Arun, we have added a new property that matches your criteria. It’s at xxxx” (With a link to the listing.)
You can easily personalize the message for each lead using their first name, location, and other details. And if you set up a smart autoresponder, you can keep sending messages whenever there is a new match based on their requirements and preferences. That will keep them coming back to your website, which means more leads into your sales funnel!
Offer the best service possible.
It’s very simple – if you want your leads to be happy, you need to provide them with the best service. In this case, real estate agents must constantly engage with their customers through SMS and WhatsApp. You can use an automated system (like RealAuto) that sends automated messages whenever a customer takes action or doesn’t take action (e.g., no response, no registration). The most important thing is to always keep in touch and make sure your customers are happy.
Include Call To Action (CTA) in your message.
A call-to-action button guides users towards what action they need to take next — whether to buy something, sign up for something, or simply learn more about something. Marketers need to have this as part of their marketing messages as it helps improve conversion rates and guide customers through the sales funnel.
Keep all of your conversations in one place.
The best way to do this is by creating a separate channel for each property lead. When you have all of your conversations in one channel, it is easy to reference the entire history anytime you want. This will help you and your team quickly get back to the customer with helpful information.
For example, if they asked about the deposit amount and when they can move in, you can go back and check the whole conversation history and answer them with ease.
Whether you are just getting started with your property management business or looking to increase your conversion rate, engaging and following up with new prospects via SMS and WhatsApp can be a difference-maker in driving conversion.